Ed Zuckerman, PhD.            
www.ThreeWishesPress.com

Factoids: Eighty percent of new clients will look for a therapist on the internet. Even when given your name, ninety percent will look for information about you and your practice on the internet.

A simple page, a “web presence” can be set up in a few minutes for little or no cost without learning any new skills. A simple website, of five pages, can be set up in a few hours for $10 a month.

A website can convey so much about you and your practice that it saves your and clients’ time, reduces no-shows and inappropriate referrals, educates patients for better work, and can demonstrate your superiority over the competition. No matter what kind of services you offer, every clinician can benefit from having a website. Oh, and it is creative and fun.

 1. Basic information on you and your practice:
    Demographics: name, degrees, professional memberships, awards, certifications,                             credentials, etc.  
    Contact info: Addresses of all offices, all phone numbers, emergency procedures.
    Map and directions to your office (Yahoo Maps, etc.)
    A photo or two of you and perhaps your office
    The logo for your practice an motto
    The domain name you would like to use and alternatives. Check at www.DirectNic.com

3.    Descriptive content
     “Welcome to my Practice” message or brochure
    Descriptions of your background, training, experience in lay terms
    Descriptions of your practice in “plain English” and/or (preferably) the Problems you Treat             with an Explanation of Your Approach
    Descriptions of your specialties with names of/URLs of websites related to your                                 specializations

4.    Structured content
    Forms, handouts, and information such as How to make an appointment
    Your HIPAA-required NPI
    Declaration of conformance to codes of ethics and links
    A list of your publications and presentations, preferably with links to the contents

6.    Optional
    Professional areas in which you are an authority for public speaking or media contacts
    Links to professional organizations
    Links to news feeds (RSS) or sites with similar info
    Anything that makes you/your practice distinctive and memorable